Event and meeting planners have been flooded with special offers by hotels, convention centers and conference services vendors to attract their business this year. Through emails, direct mailers, phone calls, deals at trade shows and other means, venues have been trying to lure meeting business by extending sales and discounts and even offers of waiving fees for various services, such as A/V and room rental rates. But is this the best solution?
In the European market, it's not unusual for hotels to present event planners with a meeting or conference package that reflects a daily delegate rate. This is a flat price that planners can count on to estimate the cost of a program. Of course, some European hotels have also been extending even deeper, short term discounts as well.
Will this trend take hold in the United States? Regina Herrero, general manager at the Fira Palace Hotel in Barcelona and André Link, national sales manager at the Wynn Las Vegas share more about their approach.
Photo courtesy of Fira Palace, Barcelona