How to Organize a Bridal Show?

Angela Shumba of Tsaduko Events in a small town in South Africa wanted to know what she should do if she were to organize her area's first bridal show. Robert Chevalier of Chevalier Associates, Inc., a bridal show expert and publisher of Bride & Groom magazine in Shewsbury, MA, offered Shumba his advice, including 10 tips for producing a a bridal show. From understanding the importance of setting goals to establishing criteria for the bridal expo, learn what you should know to organize a bridal show (or what to find at a bridal expo).

Photo: Robert Chevalier, courtesy of Chevalier Associates.