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How to Plan the Corporate Golf Events and Achieve Business Goals

From Rob Hard, About.com GuideMarch 30, 2011

Responsible for the corporate golf events this year? If so, you should be planning by now.

First of all, let's get rid of the stereotype: While it seems like a day that simply allows people to escape the routine, the real purpose of the corporate golf event is to build relationships with clients and employees. Why? Because this translates to growing revenues at the end of the day. And that requires time. 18 holes on the golf course gives you four hours of focused time.

But to make sure that the focus is "business," it's important to create an agenda that includes some formal business messages, and that should be done before anyone gets into a golf cart. So, what should you do if you're planning the corporate golf outing? Follow these steps:

  • Identify the maximum number of attendees.
  • Narrow the site selection of golf courses.
  • Develop an event agenda.
  • Select food and beverage.
  • Select tournament prizes.
  • Confirm your budget.
  • Invite guests.
  • Determine the pairings.

Learn more about each of these steps and other tips if you're planning corporate golf events.

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