Hotel rooms often get the backseat when planning large events. Venues are chosen more on their room capacities as opposed to the features and amenities included inside the rooms themselves. But when guests measure the overall experience of an event, chances are their hotel room will play a significant role in their appraisal. In fact, most of them will spend about 50% of the time inside their room, which gives them plenty of time to evaluate the accommodations.
The natural choice for event planners is to simply choose a hotel that has enough room to handle the event space and the guest rooms. This makes it easier on everyone in terms of convenience and organization, but there are plenty of cases where choosing an off-site hotel makes sense as well. Price is of course one reason, yet other factors like special needs can also come into play.
No matter which hotel you choose to partner with, the real focus should be on guest satisfaction. As simple as it sounds to keep everything housed under one roof, there is typically more to the equation than just room numbers. Event attendees are going to want features beyond a pillow to rest their heads, especially if the event is spread out through multiple days. For this reason, it makes sense to explore all hotel options, and perhaps even offer a choice of hotels so that everyone sleeps well at night.