It is essential to have a web presence that provides all of the details about your conference. While marketing campaigns make people aware of events, it is the website that converts them from potential attendee to paying registrant.
Of course not all of us are web savvy, and paying a design firm to create a site for you can be expensive. This is why I was excited to hear about a new WordPress Theme designed specifically for conference management. I invited the creator, Nuno Morgadinho, to talk more about his solution for managing conference site creation and hosting online registration. You can read his article here.