Memorable - Engaging - Informative - Priceless
These are all words that event planners love to see on their post-event comment forms. They represent the pinnacle of conference compliments because each word implies the attendees walked away with valuable insights. It means the conference was not only a success this year, but that it will likely draw a good crowd for next year as well.
Even though technology has given us the means to access valuable content from the convenience of our computers and phones, there is still a market for conferences that offer unique content sources. In some ways, it is no longer about what your conference agenda provides, but rather the format you use to disperse the information. It all comes down to interactivity and finding creative ways to engage your audience.