The Program:
Promotional Products Association International holds its annual PPAI Expo each year in January in Las Vegas.
Professionals who work on the supplier side of the events industry -- promotional products -- will attend the PPAI show to find out the latest and greatest ideas, gifts and gadgets.
The PPAI program includes a combination of educational sessions and opportunities to meet with exhibitors.
Why Attend:
The meeting and event industry invests a significant amount of money to purchase promotional products and logo merchandise that are used and distributed at seminars and a variety of special events. Those who organize social events are important buyers for party favors and other items that are shared with guests as momentos.
Promotional products distributors are the ones who pitch various new ideas that are used at events. And it is here where distributors meet up with suppliers: what's new and creative?
Equally important is to keep in mind that this merchandise is purchased to reinforce an organization's brand.
About PPAI:
Founded in 1904, the PPAI is the oldest and largest organization serving more than 4,000 suppliers and 25,000 distributorsof promotional products. In 2004, more than $17 billion was spent on promotional products and services, according to PPAI.