Definition: A marketing program designed to acquaint event planners with a specific destination. These programs are typically scheduled during low season times, and most expenses should be covered for qualified planners (those who have the potential of bringing an event to that location and its venues).
Also Known As: Familiarization Trip
Examples:
The convention and visitors bureau invited meeting planners for a two day program to learn more about its avaialable hotels, convention centers, restaurants, and other services.