Definition:
A third party firm that is commonly hired to provide professional services for the planning and implementation of event programs and services for out-of-town programs. A DMC maintains in-depth local knowledge of the area and/or region they represent, and is a highly specialized consultant for practically every aspect of event programming. While a DMC maintains relationships with all hospitality-related services in their area, the firm's primary customer is the organization planning the event.
DMCs often belong to ADME, which is also responsible for establishing industry standards and voluntary professional accreditation.
Also Known As: DMC
Examples: The planner hired a destination management company (DMC) to plan a private dinner and reception at a private art gallery to include a theme, decor, entertainment and catering.
