When planning a convention, meeting planners consider how to incorporate a range of emerging new technologies for the program. Meetings by Harrah's at Caesar's Palace, Las Vegas, used a fogscreen to greet attendees of Meeting Professionals International's World Education Congress (WEC) 2008.
Attendees walked through a fogscreen of the MPI logo as they entered the opening cocktail reception for WEC. Caesar's Palace's objective was to showcase how they can change the environment of a static room, explained Reina Herschdorfer, executive director of catering/conventions and events for Caesar's Palace.
The imagined possibilities for fogscreen technology, an emerging new technology, include the projection of corporate logos, messages and other images. Event and meeting planners should know about future technologies, such as fogscreen technology, and how/when to use them in various programs.
What is Fogscreen?
Fogscreen technology is an emerging technology that is dry, so attendees and guest will not walk through the fog and get wet.
Fogscreen technology projects images onto fog output from a projection screen that is mounted above. Simple tap water is regulated from a control unit, and requires about 1 to 2.5 gallons of water, depending on requirements.
Meeting planners may wish to inquire about whether a hotel or confernece center's A/V department may have this technology available for rent. New fogscreen technology equipment can run about $20,000 to $25,000, according to Bob Walker, vice president of creative services, AVW-TELAV, Inc, a recognized leader in the audio-visual and meetings industry.
FogScreen, Inc., headquartered in Helsinki, Finland, is recognized for creating this technology. It's use include product launches, trade shows, restaurants, nightclubs, museums, casinos and other venues.