Designing a prominent and practical networking space is an easy way to please attendees, even when it creates a few extra headaches for corporate meeting planners. There will always be that conundrum of work versus play. The primary objective of most corporate events is to educate attendees with engaging content. At the same time though, providing opportunities for new business development is an important part of achieving a measurable ROI.
In the end, the path of least resistance is to avoid thinking too much about the role of networking, and focus on providing a setting where it can be maximized. There are several elements you can incorporate here to make your space more comfortable and productive.
