If your Super Bowl event is an adult affair, perhaps you can find some inspiration from the NFL Experience After Dark. This is an exclusive party for adult fans and held on an evening prior to Super Bowl itself.
This party features host stadium’s team cheerleaders, music and celebrities. How can you create your own version of this Super Bowl event?
Event Name/Theme: Identify a theme that incorporates the Super Bowl “After Dark” name and whatever key theme or message you want to focus on for the evening.
Venue: Secure VIP space or private room at a popular, local nightclub.
Catering: Because this is more of a late night event, it’s important to incorporate several different appetizers using stations and passed hors d’oeuvres. And, of course, cocktails will be expected (event planning tip: based on the profile of your guests, it’s usually more cost effective to purchase on consumption vs. a flat price per person with a minimum number of hours).
Entertainment: The club will usually have its own DJ, and it’s best to include this in the banquet event order. That said, the best way to replicate the success of the NFL After Dark party, hire some of the NFL cheerleaders from the team in your hometown or city to mingle with the guests. If your have an even greater budget, try to hire a local NFL player to join your party as well.
Décor: Work to incorporate your organization’s name/colors into the atmosphere of the club. Work with your club’s special event planner to find out what ideas he or she may be able to do to associate your organization with the NFL After Dark party you want to create. In addition, obtain official game banners and merchandise for the event.
Gifts: Be sure to provide NFL gear and merchandise from your favored team for the game. It is also helpful to provide merchandise with the hosting organization’s name or logo on it. But remember, this is a party, so guests will not want to carry anything large or heavy at the end of the night. If that’s the case, showcase the gift and notify guests that their gift will be shipped to their office or home address.
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