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Geoff Beers

Updated Articles and Resources

By Geoff Beers, About.com Guide

Updated Articles and Resources
  • Marketing Ideas for Wedding Planners Created: Wednesday, November 28, 2012 Updated: Sunday, May 12, 2013
    Wedding planners today need to do a lot more than simply open up shop to win clients. Here are some ways to distinguish your services from the rest.
  • Coordinating an Efficient Room Setup for Your Event Created: Saturday, May 11, 2013 Updated: Saturday, May 11, 2013
    How you setup a room plays a big role the amount of time and energy you'll put into it.
  • Key Venue Staff Members to Meet on Event Day Created: Saturday, May 11, 2013 Updated: Saturday, May 11, 2013
    Larger venues have several different departments and you'll want to introduce yourself to these supervisors during setup time.
  • 'Party Monsters: Cabo' Offers Light, Entertaining Perspective of Event Planning Created: Sunday, December 21, 2008 Updated: Sunday, April 28, 2013
    Okay, so a reality show really doesn't fall into the category of "event planning careers," but young, aspiring planners may confuse the show with the real experience. For those interested in a crit...
  • 5 Steps to Landing Your Next Event Planning Job Created: Sunday, April 28, 2013 Updated: Sunday, April 28, 2013
    Use these steps to discover new event job opportunities that match your experience and career goals.
  • Catering Portion Tips to Control Spending and Waste Created: Sunday, April 21, 2013 Updated: Sunday, April 21, 2013
    Use this guide to adjust your catering portion sizes and save money on catering costs.
  • 6 Big Event Planning Mistakes You Can Prevent Now Created: Thursday, April 11, 2013 Updated: Thursday, April 11, 2013
    Watch out for these potential mistakes that can quickly bring chaos to even a well-planned event.
  • 6 Ways to Help Make Your Exhibitor's Trade Show Investment Pay Off Created: Thursday, April 04, 2013 Updated: Thursday, April 04, 2013
    Selling your exhibit space is the easy part, but unless you provide your exhibitors with value they will never come back.
  • 5 Ideas for Making Money with Events Created: Thursday, April 04, 2013 Updated: Thursday, April 04, 2013
    Savvy event planners know there is also potential to make money by designing and promoting their own events for substantial profits.
  • How to Evaluate Online Event Registration Systems Created: Thursday, March 28, 2013 Updated: Thursday, March 28, 2013
    Here are the important thing to consider before committing to an online registration system to handle your event RSVP's.
  • Event Planner Marketing Strategies to Attract New Clients Created: Thursday, March 28, 2013 Updated: Thursday, March 28, 2013
    Use these strategies to build an effective marketing plan for your event planning business.
  • Crafting Good Sponsorship Proposals for Fundraising Events Created: Thursday, March 21, 2013 Updated: Thursday, March 21, 2013
    Selling event sponsorships is one of the best ways to insure your fundraising event succeeds financially.
  • Affordable Event Entertainment Ideas Created: Thursday, March 14, 2013 Updated: Thursday, March 14, 2013
    Don't have the event budget to book a big entertainer? Here are several ideas that will impress your audience without breaking the bank.
  • Who is the Perfect Event Planning Client? Created: Tuesday, March 05, 2013 Updated: Tuesday, March 05, 2013
    Working with the right client not only makes the event planning process easier, but also more enjoyable. Here are a few client traits to look for.
  • 15 Creative Elements of Event Planning Created: Tuesday, March 05, 2013 Updated: Tuesday, March 05, 2013
    There are infinite ways to add creativity and personalization to your event. Here are 15 areas you can get started on right away.
  • The Complete Guide to Event Budgeting Created: Wednesday, February 20, 2013 Updated: Wednesday, February 20, 2013
    Creating an event budget can be difficult since expenses come from several different categories. Here is a comprehensive guide to sorting it all out.
  • 6 New Event Planning Videos Created: Wednesday, February 20, 2013 Updated: Wednesday, February 20, 2013
    Our latest event planning video cover topics like invitations, corporate events, and venue selection.
  • Sponsorship Categories for Community Festivals Created: Friday, September 21, 2007 Updated: Wednesday, February 20, 2013
    Event organizers should create corporate sponsorship categories to generate revenue and expand programming options. Organizers of the Taste of Chicago share their approach to securing corporate sup...
  • Tips for Event Planners When Creating Community Food Festivals Created: Saturday, August 04, 2007 Updated: Wednesday, February 20, 2013
    If you are planning a food festival for the first time or wanting to expand an existing festival, the event planners behind the Taste of Chicago 2007 offer some quick tips for general planning, ope...
  • Special Event Planners Identify Sponsorship Categories for Fundraising Events Created: Saturday, April 26, 2008 Updated: Wednesday, February 20, 2013
    Nonprofit event planners are always looking for ways to raise money for their cause while keeping the operating costs low. That's where event sponsorship plays an important role. Find out more abou...
  • How to Lead an Event Planning Department Created: Friday, February 08, 2013 Updated: Friday, February 08, 2013
    It takes more than just experience to lead a group of event planners. The most effective directors understand the importance of process and personnel.
  • 5 Essential Safety Measures for Event Planners Created: Friday, February 08, 2013 Updated: Friday, February 08, 2013
    Safety and security are hot topics in event planning. Here are some easy ways for planners to cover their all of their bases.
  • 5 Tips for Planning a Community Event Video Created: Friday, February 01, 2013 Updated: Friday, February 01, 2013
    As an event planner, you're required to pay close attention for every detail in the organization process. This About.com video will provide some useful tips for planning a community event.
  • Interactive Conference Ideas to Engage Your Audience Created: Monday, January 28, 2013 Updated: Monday, January 28, 2013
    Today's conference attendee expects more than just speakers. They want unique engagement opportunities that are not available in other formats.
  • 24 Chicken Alternatives for Your Next Banquet Created: Monday, January 28, 2013 Updated: Monday, January 28, 2013
    Chicken entrees is typically the default choice for many events, but there are several alternatives for planners who want to spice up their banquet menu.
  • Conference Web Design Challenges and Solutions Created: Monday, January 21, 2013 Updated: Monday, January 28, 2013
    Nuno Morgadinho shares his tips for designing an effective conference website using a content management system like WordPress.
  • How to Fill Seats at Your Event Created: Monday, January 21, 2013 Updated: Monday, January 21, 2013
    Attendance is critical to the feasibility of any event. Use these tips to fill those empty seats at your next event.
  • An Outline of Event Planning Expenses Created: Friday, January 11, 2013 Updated: Friday, January 11, 2013
    The complete list of expense categories for developing an event planning budget.
  • The Small Event Planning Checklist Created: Friday, January 11, 2013 Updated: Friday, January 11, 2013
    Follow these steps to plan a small event that your audience will remember.
  • 5 Tips for Event Planners on the Day of the Event Video Created: Monday, January 07, 2013 Updated: Monday, January 07, 2013
    As an event planner, you are hired to take care of all aspects of a special occasion, up to and during the event. This About.com video will provide 5 tips for making it through the actual day of th...
  • Skills Required to Be an Event Planner Video Created: Monday, January 07, 2013 Updated: Monday, January 07, 2013
    Event planners are required to fill a number of roles when coordinating all different types of events. This video from About.com will describe a number of different skills needed to be a successful...
  • How to Write Formal Invitations for Event Meetings Video Created: Monday, January 07, 2013 Updated: Monday, January 07, 2013
    Writing an event invitation is a process that requires creativity and attention to detail. This About.com video will teach you to write a formal invitation for an event meeting.

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